Goal
The goal of the SEO campaign for CompanySetup.ae was to improve authority metrics, boost organic traffic, and increase qualified lead generation through both organic search and local listings.
The site had minimal domain trust, low-quality backlink sources, and under-optimized local presence. The challenge was to build a solid SEO foundation, enhance the GMB (Google Business Profile), and grow relevant traffic from business setup search queries across the UAE.
Strategy
Technical SEO Audit & Cleanup:
Performed a full audit to address crawl errors, index bloat, duplicate metadata, and slow-loading pages using Screaming Frog, Ahrefs, and Google Search Console. Implemented fixes to improve crawlability and technical health scores.
On-Page SEO Optimization:
Rewrote and optimized service pages with targeted keywords (e.g., “UAE free zone license,” “Dubai company setup”), structured internal links, added schema markup, and improved meta titles/descriptions to align with search intent.
Strategy
Content Marketing Strategy:
Created high-quality, keyword-rich blog content focusing on startup guides, licensing FAQs, and jurisdiction comparisons — to attract both informational and transactional search traffic.
Link Building & Authority Growth:
Launched an off-page SEO campaign that included niche guest posts, local citations, and digital PR outreach. The focus was on acquiring clean, relevant backlinks to increase domain trust.
GMB (Google Business Profile) Optimization:
Completely optimized the GMB profile with keyword-rich business descriptions, frequent updates, Q&A management, and photo uploads. Integrated UTM tracking to measure GMB-driven website activity and leads.
