SEO Case Study – Spider Business Center, UAE
Delve into the transformation of Spider Business Center, a leading business setup consultancy in Dubai. Through a comprehensive SEO strategy, I helped revive and grow their organic presence amidst major Google algorithm updates and intense local competition.
- Client Internal (Full-time SEO Role)
- Service SEO Strategy, On-Page & Off-Page Optimization
- Date June 2024 – Ongoing
Goal
The goal of the SEO campaign for Spider Business was to increase organic traffic, improve search visibility for high-intent keywords, and boost online sales through content optimization, technical fixes, and off-page SEO strategies.
Moreover, the site was ranking on irrelevant keywords instead of our niche keywords, The requirement was to rank on new and niche-related keywords
Strategy
Technical SEO Audit & Fixes:
We began with a full technical audit using Screaming Frog and Ahrefs to identify crawl errors, slow-loading pages, and duplicate metadata. Fixes were implemented across all core pages.
On-Page Optimization:
Updated key service pages with optimized headers, improved keyword targeting, internal linking structure, and added schema markup for enhanced visibility in SERPs..
Strategy
Content Strategy:
Developed long-form, SEO-optimized blog articles around informational and transactional keywords to target different user stages — from awareness to conversion.
Off-Page SEO & Link Building:
Secured niche-relevant backlinks and local citations to improve domain authority and build trust, especially within the UAE market.
GMB Optimization:
Enhanced the Google Business Profile with location-based keywords, client reviews, and regular posts to improve local pack rankings.logs.
Results:
✅ 180% increase in organic traffic (from Aug–April)
✅ 25+ keywords now rank on Page 1 (including “Dubai business center”)
✅ Bounce rate reduced by 23% through content revamp and speed optimization
✅ Domain Rating improved from 14 to 41 in 6 months
✅ Increased qualified inbound leads directly via organic search
Sales Impact:
✅ +72% increase in organic-driven sales
✅ Reduced dependency on paid ads